CR is a clothing brand for girls and boys who are not afraid to express themselves through non-standard outfits and try to find their own unique style. CR is about freedom, comfort and self-expression. CR IS THE VOICE OF STREET FASHION.
Identity.
2022-2024
  • Identity

  • Key-Visual

  • Visual graphics
The CR logo is a striking and modern emblem of the brand’s essence, reflecting freedom, uniqueness, and urban fashion. With a sleek and minimalist design, it showcases the letters "CR" within a well-defined rectangular border, representing both stability and creative expression.

These visuals embody Swiss design with a grid-based layout, geometric precision, and minimalism. The structured composition, bold typography, and balanced negative space create clarity and functionality. Clean lines, sans-serif fonts, and asymmetrical text placement enhance modernity, making the design timeless and adaptable.
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